Adding affiliate links to your blog or website is actually easy! Especially with Bloom’s newest WordPress theme updates and releases. First, choose where you’d like your affiliate links located.
Then, paste your affiliate code in a text widget or in our custom field post widget.
Where do I find these “shop my post” affiliate links? These are actually widgets from affiliate companies. You paste the code they give you in your sidebar, posts, widget areas or pages! Most bloggers use ShopStyle or RewardStyle. The affiliate companies give you directions on how to do this.
The most advantageous location for your affiliate links is where the most eyes will be… you want to PROMOTE your links so your readers will click on them… but always, only promote affiliate links of items that you actually love yourself. Think like a business here.
Where can I put affiliate links?
- Add your current favorite affiliate links in Bloom’s in between the posts widget. This widget displays between the 2nd & 3rd posts. (See above picture.)
- Add a preview of the pieces readers can shop in your posts excerpt before the read more button. This feature is now built into all of Bloom’s themes. We provide documentation on how to do this. It’s super simple!
- Add widget(s) in your sidebar where readers can shop. This could be divided in different categories… your favorites for home decor, wardrobe, travel, etc. Or it could simply be just one wish list widget.
- Add a page of your favorites. Create page called “Shop” and then just paste your code for all your favorite items. You can add several shop pages as well.
- Add a list of your favorites right below the slider so it’s up front and center.
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What is Bloom’s custom field post widget?
Read this FAQ to find out more!
How do I make money?
It depends on which affiliate company you are using. Some, like ShopStyle, pay per click. Every time a reader clicks on an item, you will make a few cents. Each item has a different “pay-per-click” price based on what the merchant decides. Other affiliate companies, such as RewardStyle or Amazon, pay per purchase… so you’ll make a percentage of the sale when a reader purchases an item. Again, the commission varies here.
What’s the strategy?
If you have a smaller reader base, you will most likely benefit from using the pay per click model. However, if you have a must-have item list, you might want to use the pay per purchase model. You will want to experiment with what you works best for you. Different widget areas will also benefit differently.
Larger bloggers who have a faithful following will make more money on the pay-per-purchase model. However, you’ll notice that the most influential bloggers use a combination of affiliate programs. Again, think like a business and don’t put all your eggs in one basket. 😉
RewardStyle does require a proven following to use their program. ShopStyle can be used by new or established bloggers- your following does not matter.
One more tip:
- Update these widgets OFTEN. You don’t want readers clicking on an invalid link, sold-out item, or an item that has been removed from your favorite website all together. Depending on the season and item, the item availability status could change frequently… think Nordstrom Annual sale, a super popular pair of black pants that everyone is blogging about , a killer home decor item from Target, etc.When I first started blogging back in 2011, you could promote products in the affiliate program and a lot of my favorite items weren’t always on the affiliate platform. Now, almost all products are available. Anything on Amazon, Etsy, Target, etc. along with all the major department stores.