What are related posts?
Related posts (also known as “You May Also Like” or “Recommended Reading”) are posts and/or custom post types that are related to, or relevant to, the blog post your visitors are reading right now. Most related posts are positioned at the bottom of the blog posts.
Why would I want to use related posts?
That’s a great question!! The reason is to keep visitors on your website longer. Related posts can encourage visitor engagement and increase your internal traffic.
…a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.
If your bounce rate is high (100%, 98%, etc.) on a particular page, this means users are not engaging with other content on the page. If your bounce rate is lower (58%, 23%) on a particular page, this means that user engagement is very good.
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How Do I Find a Related Posts Plugin?
There are free and premium Related Post plugins in the WordPress Plugin Repository. Below are just a few of the most commonly used free plugins.
- Jetpack Related Posts – if you are using Jetpack, you only need to activate the plugin in your Jetpack Settings. Then browse over to Settings > Reading, scroll down to Related Posts and configure it. The nice thing about Jetpack’s Related Posts is that they process, analyze and serve the posts from their cloud which means no additional load on your server.
- Yet Another Related Posts Plugin (YARPP)
- Contextual Related Posts
- WordPress Related Posts
Some of the plugins have more features than others. We highly recommend you review each plugin to see which one will be suitable for your website.
You’ll make your internal content more visible by adding a Related Posts plugin. You will be happy you did!