Kath, from House of Hawkes, approached Bloom to give her WordPress blog a facelift and incorporate her beautiful new branding that was done by a local designer. She selected our design package, filled out our questionnaire and we got to work designing. She choose our Miss Blush WordPress theme as her “starter template” that we then customized to fit her luxe, minimalist style and design needs.
Challenge: Kath wanted to updated and elevate her brand and give it a luxe, Pinterest-style look that matched her branding.
Our Approach: We designed a unique “Pinterest style” homepage that her readers really connect with. This encouraged easy scrolling and allows readers to quickly find the post they connect with. We added a category page that filters by category. We also displayed her beautiful social media feed which gives her readers an instant connection and view of her aesthetic. We eliminated the sidebar on her homepage which allows all attention to be given to her content, but enabled her sidebar on her individual blog post pages so her readers still have access to necessary sidebar information.
Our Solution: Because we all love a good before and after (thanks Chip & JoJo!), here it is:
Go check it out House of Hawkes! It’s always a pleasure working such sweet, visionary clients.