How I knew It Was Time For a Rebrand for Bloom

August 12, 2019

Hi everyone! I am so excited about today’s blog post because I am going to talk about Design By Bloom’s rebrand and my dream for this business of mine to blossom. 

I’ve talked about branding/rebranding a lot because as a business owner and a busy mom, it can be quite challenging to take a step back and reevaluate whether or not my business is headed in the direction I truly desire.

While this rebrand has been a long time coming, I couldn’t be more proud to say that it is finally finished! With the craziness of the last few years, it was time for not only a visual makeover, but also a new message that connects with my clients on a deeper level. 

Some of you might be feeling a little bit frustrated with the direction of your business. I want to share the details of why I felt it was time to rebrand my business, and how you might be able to determine if the same is true for you.

How I knew it was time for a rebrand for Bloom

1. I gained clarity on who I was serving

A little backstory: before Design By Bloom, and shortly after becoming a certified professional interior designer, I owned an interior design business called Kelsey Grauke Interiors. I was very new to the industry back then and, like most people, I DIY’d literally everything for my brand, from my website to my marketing materials. 

Long story short, I quickly learned that my DIY brand was not reflecting the magic I wanted to create in my client’s spaces, and I wasn’t booking the types of projects that I had dreamed of. 

While reflecting on my DIY interior design brand, I learned that by trying to serve everyone, I ended up serving no one. I found myself continually going back to my interior design roots. My passions pushed me to connect with other interior designers, to strategize with them, and create  online homes for them to help them do their magic. I became 100% clear on who I want to work with — other interior designers. 

This is one of the reasons why I did a rebrand, to be able to speak directly to interior designers with the hope that I can help them bring their businesses to the next level. 


2. I wanted more impact, but less hustle

During the rebranding process, I was craving for more impact and less hustle. As much as I love my work (and I can honestly spend hours and hours working on client projects without complaint) there are other responsibilities in life I cannot neglect, from spending time with my loved ones to dating my husband. I want to be the best version of myself as a wife, mom, friend, and business owner.  

How is that related to rebranding? 

An intentional and well-rounded rebrand can give you the opportunity to look carefully at every single aspect of your business, reevaluate what is working and what isn’t, and decide what steps to take in order to change it.

For me personally, the rebranding process allowed me to ask myself what I truly want from my business. It came down to this: I want a brand that can simplify my business strategy so that I can dedicate my time towards working with fewer clients, while still producing work that has a big impact on others.

I can already tell you this is working so well for my business. I get to connect with each of my clients on a deeper level and build relationships with them while taking care of my family and enjoying life. It’s one of the best decisions I’ve ever made!


3. I wanted to tell a story through my brand

What makes a brand successful is its ability to tell a story which,I’m not going to lie, is definitely not an easy thing to achieve. Finding my niche has been such a journey. It’s taken a lot of brainstorming and planning. 

But what I realized throughout this process was that my story has been here all along – I just needed the right place to share it. My story of running my own interior design business allows me to connect with my dream clients. As someone who has been there, I can come alongside interior designers and help them experience growth in their business.


So, there you have it… that’s my story!

I am sure you have a story to tell too. Are you struggling to find “your thing”? Does your business feel stuck? You are not alone. While branding is not the destination, having a brand that speaks to YOU and your audience can offer you great freedom and joy in your work.


I hope this blog post is helpful! If you’d like to create a brand that connects with your ideal client authentically, I’d love to partner with you. I currently have just 5 openings in my design calendar for 2019. Learn more about my process here or get in touch directly to schedule your complimentary consultation!