July 31, 2019
So you’ve spent hours upon hours working and serving your clients to the best of your ability, but something is still missing…an authentic, high-quality brand that is not only beautiful, but also able to perform for, connect with, and cultivate an audience that you want to connect to.
Maybe you’ve realized that your current brand is no longer reflective of the work you’re doing or the direction your business is headed toward, but you are not sure what the next step is in terms of changing that.
Think of branding like a house. I’m sure that you, as an interior designer, would not start to build a house without a blueprint. The same goes for branding–you shouldn’t start without having an intentional strategy.
Here are 4 questions you should ask yourself to help develop a game plan before you start branding (or rebranding) your interior design business:
Having a clear vision as an interior designer allows your audience to easily differentiate your work and style from others in the same industry.
Let’s use Joanna Gaines as an example. She has a very clear vision for what she wants to create with every project, which is a home that tells a family’s story. Joanna consistently uses the same concept/vision to build and extend her business. Whether it is a house makeover or a collection of home decor, she has one clear goal, and that’s one of the many reasons why people remember her and feel connected to her brand.
What does this look like for your business? What sets you apart from others in your industry? Asking these questions will give you a clearer vision and help you uncover your uniqueness and niche as you enter the brand identity process.
It can be tempting to create a one-size-fits-all business with the thought that that model means more paying clients. Well, that concept is not always true. Having a clear understanding of your ideal client enables every touchpoint of your business to be succinct and effective.
From creating visuals to marketing, designing products to serving your clients, you want to do all of this by having one specific person in mind so that the quality and style of your work is consistent and clear.
The last thing you want is to have people land on your beautiful website, but have no idea who you serve or what kind of work you do best because it’s all scattered. Therefore targeting the types of clients you truly want to be working with is a crucial step in the branding process.
Consider what kind of client enables you to create your best work, gives you total creative freedom, understands what your brand stands for and resonates with your brand. Who do you want to work with on a regular basis?
How do you want to make your ideal clients feel throughout your time together? What kind of experience do you want to bring?
Your visual brand is a strategic way to inspire the type of emotion that you want to bring into your client experience. Do you want people to perceive your brand as professional? If so, then your brand should reflect that by incorporating some minimalistic and clean looking elements. Does your brand target fun and creative individuals? If that is the case, a colorful, energetic branding would most likely to speak to them. The feeling that you want people to experience through your work should be reflected in the design of your brand.
Let’s go back to Joanna Gaines’ vision and how she tells stories through her work. What message do you want to bring to your audience? Don’t forget that your brand is more than just a logo or beautiful visuals. It should reflect your heart and vision and have the ability to tell a story.
So there you have it. Before you embark on your branding journey and even before you reach out to that brand designer you’ve been longing to work with, write down your responses to these questions and take them into your future conversations about your visual identity. I promise they will not only equip you to create a more effective visual brand, but will also make the entire process infinitely more fun!
Are you ready to take your interior design business to the next level? Let’s get to work! I currently have just 5 openings in my design calendar for 2019, and I’d love to partner with you to create a brand that connects authentically with your ideal clients. Learn more about my process here or get in touch directly to schedule your complimentary consultation!